Behavioral data gives multi-channel marketers the ability to target customers according to their interests and then reach them where they shop. This type of data provides one of the best windows into consumers’ course of action. That’s because—unlike surveys or other forms of market intelligence—it documents what a buyer actually does instead of what he or she says.

Being in front of a consumer’s path ensures the most efficient and cost-effective methods for marketers to get their message out to those who are most likely to respond. Additionally, BehaviorBase offers a localized focus that helps marketers to engage consumers in their comfort zone—near where they live. Successful “brick-and-click” campaigns start with data that gets to the right prospects.